This article, from Congressional Quarterly (here) is interesting in its presumption that voters prefer squishy candidates. Rather, I'd say voters are attracted to candidates who are principled, consist, authentic, candid and magnanimous, among other things.
Of course, casting someone as an "ideologue" undercuts the magnanimity aspect, so look for more such profiles on any non-moderate GOP candidate.
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A blog about the presidential campaign of former Arkansas Governor Mike Huckabee
